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Lego toys have captivated children and their parents for 80 years but managing the enterprise has not always been fun and games professor stefan h thomke explains. Lego case solution,lego case analysis, lego case study solution, lego has become one of the most successful companies in the toy industry the case. Academic assist 1 identifying, analysing and assessing the features of external environment influencing strategy development of lego group 11pestel analysis. Five years ago, the lego group was near bankruptcy many of its innovation efforts—theme parks, clikits craft sets (marketed to girls), an action figure called.
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